It is suppose to be cheaper than the name brands and last a lot longer. But honestly I don't care about any of those things. Not anymore anyway, because I can't describe to you how wonderful it smells! We (meaning B.J. and I) now go into the laundry room throughout the day, lift the lid, and sniff! Crazy, huh? But, honestly it smells that good. We are hooked and need our laundry detergent fix.
Try it! I promise you will be hooked too!!